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It means, that the plan was expired, and cannot be renewed.

The ProAdvisor Basic/Silver plan is a "Trial Plan", it is non-renewable and can be used only during 1st year.
The details can be found in ProAdvisor program terms -  https://quickbooks.intuit.com/au/accountants-and-bookkeepers/proadvisors/terms  

In order to continue using LodgeiT you should either choose one of our subscription plans or earn more points to achieve Gold ProAdvisor level.